Service Engineering : The Future of Service Feature Design and Pricing Guillermo Gallego and Catalina Stefanescu

نویسنده

  • Catalina Stefanescu
چکیده

U.S. airlines achieved a startling turnaround in 2009. Profits rose to $2.3 billion after a loss of $3.3 billion the year before. Also during 2009, the airlines collected $2.7 billion in baggage fees (U.S. Bureau of Transportation Statistics 2010). In other words, by charging separately for a service once associated with the price of a ticket, the airlines turned a potential loss into a profit. Unbundling baggage handling from ticket prices also served consumers. By ensuring the industry’s financial health, it allowed airlines to offer a wider selection of flights. It also helped carriers keep ticket prices low, directly benefiting those who chose to take carry-on luggage instead of checking their bags.

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U.S. airlines achieved a startling turnaround in 2009. Profits rose to $2.3 billion after a loss of $3.3 billion the year before. Also during 2009, the airlines collected $2.7 billion in baggage fees (U.S. Bureau of Transportation Statistics 2010). In other words, by charging separately for a service once associated with the price of a ticket, the airlines turned a potential loss into a profit....

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تاریخ انتشار 2010